Hello, I’m so happy you’re here.
My story
I founded Rachel Ward Floral Studio in 2025. I had spent 15 years in a fashion marketing career that I had always enjoyed, but when my little girl came along, she reminded me how important it was to feel passion and excitement for every day that you wake up. I had always admired florists, and was in awe of the beauty and emotion that could be created by an arrangement, so I took a leap and decided to follow a lifelong love of flowers. Based in North London and working across London, and the surrounding area, I now design floral arrangements that are rooted in nature and crafted with care.
With a background in creative storytelling, I’ve always been drawn to the way flowers can evoke memory, emotion, and meaning. They have the power to ground us in the present — to capture a feeling, a moment, a chapter — and let it linger just a little longer.
A wild signature
Naturally wild and softly nostalgic, my style is inspired by the rhythm of nature and the beauty of the imperfect. Each design is untamed yet elegant, crafted to feel as though it’s been gathered from a garden, meadow or hedgerow — full of life, movement and character. I let each stem shine in its own way, allowing for authenticity and a quiet kind of magic.
Floral philosophy
Seasonality sits at the heart of everything I do. I work with British flowers wherever possible and avoid floral foam entirely, opting for more sustainable methods of arranging. I believe the most beautiful florals tread lightly on the earth, while leaving a lasting impression.
Let’s begin
From the first conversation to the final flourish, I love to collaborate closely with couples, clients and businesses — gathering ideas, inspirations and dreams to create something deeply personal and timeless.